Facebook’s Ad Business May Power Through News Feed Change

Facebook’s Ad Business May Power Through News Feed Change

“After this change, we expect news to make up roughly 4 per cent of News Feed — down from ... network in exchange for using Facebook’s huge scale and reach online to attract new readers and meagre amounts of advertising. Mia Freedman, founder of ...

The Atlantic’s Franklin Foer even argues that this is a good thing that could be the move that ends news media’s dependency on advertising and platforms like Facebook ... and shared through the new networks. But this latest change shows how ...

Facebook disclosed last September that operatives from Russia, aiming to influence the Trump-Clinton election, bought ads on its platform. Altering the software code behind the news feed ... you can scroll through your feed and see bad content,” said ...

Facebook tells AdNews typically, less than 5% of what is in News Feed is news content, and has reiterated that users will still see ... working through any changes over the coming months." A spokesperson from BuzzFeed, which built its entire business ...

Instead, you're more likely to see ... News, which built its distribution largely through Facebook, already reacted to the algorithm change Thursday with a Facebook ad prompting users to download the BuzzFeed app before news disappears from the feed.

While Facebook’s business may weather the change ... their feed, and encouraging them to click “see posts first in news feed” or to sign up for an email newsletter. One way in which publishers may come under pressure centres on native advertising.

Facebook Inc.’s decision to shift people’s news feeds back toward posts from friends and family ... between the time users spend on the platform, the amount of ads they’ll see and how much Facebook will be able to charge for each one. Facebook’s Ad Business May Power Through News Feed Change

Stories about Facebook’s advertising business tend ... into the News Feed). This was right as the company was trying to shift in a big way toward mobile, and advertisers were still trying to wrap their heads around the change: “For example, travel ...

Source : https://www.bloomberg.com/news/articles/2018-01-12/facebook-s-ad-business-seen-powering-through-news-feed-change

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